2023 . 07 . 20
“Niche is the new luxury.” Aura Prestige eyes ‘big time’ growth on the back of niche fragrance boom in SEA
South East Asia is the next hot market for niche fragrance which is seeing steady double digit growth. Starting from Singapore, interest is spreading into Malaysia, Vietnam and Indonesia as observed by local distributor and retailer, Aura Prestige. Consumers appreciate the creativity and authenticity of the brands that offer a point of difference.
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