2020 . 05 . 15 | written by Andrea Casotti

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Are you still able to work and in what kind of conditions?
Yes. Our Factory and our People are currently working, driven by new habits rather than new directives.
We decided to face this moment with neither positivity nor negativity, which could both prove to be incorrect and misleading. We are facing this moment day-by-day, continuing to work with dedication and professionalism.
To keep running the activities today is really challenging and require pragmatism, dedication and financial resources. But I am fully convinced that with the combination of our people and their dedication that we will define success.

If you were forced to cease operating/close your shop, how are you preparing to get back into business?
The keywords are "reinvent yourself" starting from the relationship with our customers. If, and I say if, their habits change we must be quick to change too. True sellers of perfumes - no matter if is a Retailer, a Distributor or a Brand - know how to cultivate the trust of their clients and, even after this situation, they will continue to please their clients by recommending the right invisible sculpture or completing them with liquid drops in tune with their personality or even still, by telling them the most engaging stories. Fragrances are more than accessories to wear, fragrances are in everything that surrounds us, and I don't think anyone can give it up entirely. Maybe, we must be ready to give a different shape their usage.

How, in your opinion, will your business change when we get back to a new sort of normality?
In this situation, at least at the beginning, I think it is more relevant what has been achieved before then what we will do after.
I have no idea how things will change ... for us, we are building our future around only one real fact: we do not have clients but rather addicted, passionate lovers of perfumery; and right now, this is a big advantage and a huge value that others do not have, and this is the driver of our business plan. More than before, our mission is to let our clients feel like they are a part of us and the road-map to achieve this is to unveil and to build something that will still provide clients the chance to satisfy and feed their passion.
Another key-element - more a hope then a plan - is that all players of this market segment will finally find the way to co-operate together, looking to ensure business stability not only to their brand only but to the Artistic perfumery market segment in general.