2024 . 03 . 28
Infiniment Coty Paris: Coty's ambitous push for perfumery innovation
Sustainable. Refillable. Innovative. Long lasting. Infiniment Coty, the newly launched collection of 14 scents, targets all these points and then some. With patent-pending technology meant to ensure 30 hours of wearing time, is Coty’s high-end fragrance project too ambitious?
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