Promoting innovation and high creativity in the development of Niche Perfumery and Cosmetics

2024 . 03 . 28 written by Ermano Picco

Essencional's original content

Events

Perfume

Esxence 2024 – Best of Show

The 14th edition of Esxence – The Art Perfumery Event as usual has been a blast of new perfumes to discover from both well-established and upcoming brands from countries that only recently joined this segment, redrawing the niche perfumery map to wider borders. This year’s inspiration METAMORPHOSIS perfectly reflects the deep changes this market is undergoing.

read more

2024 . 03 . 28 selected by Editorial Board

R&D

Marketing

Perfume

Infiniment Coty Paris: Coty's ambitous push for perfumery innovation

Sustainable. Refillable. Innovative. Long lasting. Infiniment Coty, the newly launched collection of 14 scents, targets all these points and then some. With patent-pending technology meant to ensure 30 hours of wearing time, is Coty’s high-end fragrance project too ambitious?

read more

Coty’s newest foray into fragrance touches on all hot industry topics

2024 . 03 . 28 selected by Editorial Board

Beauty

Trends

Marketing

Nykaa beauty chief eyes huge opportunity in prestige segment

As the consumer in India becomes more curious and more sophisticated, the outlook for premiumization in beauty brands is looking up. Shoppers have the means to spend so now the challenge is to build awareness and educate the public on this sector.

read more

The Premiumisation movement hasn’t made it to India……yet

2024 . 03 . 28 selected by Editorial Board

Perfume

People

Fragrance lovers

Frederic Malle Unveils A New Collaboration With Acne Studios

The ever intrepid Frederic Malle once again breaks new ground by partnering with the Swedish fashion label Acne Studios on the development of a fragrance that embodies the brand. While meeting at Café de Flore to discuss the project, both brands recognized their shared aesthetic for tradition with a twist.

read more

Discover Frederic Malle’s latest project here
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 03 . 28 selected by Editorial Board

Olfactology

Ingredients

Fragrance lovers

Eating with our Noses: on Gourmand Perfumes, Diet Culture & The Danger of Smelling Sweet

Gourmand fragrances are leading a major trend now, but can the love of the sweet be partially tied to our cravings for treats? When we wear gourmand fragrances, is it a guilt-free way of satisfying our sweet tooth?

read more

Can a gourmand fragrance be a substitute for eating dessert?

2024 . 03 . 21 written by Karen Marin

Essencional's original content

Events

Fragrance lovers

International Fragrance Day: An Olfactory Celebration

March 21st isn’t only the first day of Spring, it’s also International Fragrance Day, a day to celebrate all things fragrant plus our fabulous sense of smell.

read more

Let us keep you posted about the last articles. Join our newsletter

2024 . 03 . 21 selected by Editorial Board

Events

Perfume

Fragrance lovers

Seen & heard at Esxence 2024

If you weren’t able to attend Esxence in Milan, BW Confidential’s article will give you the flavor of the event. Bigger than ever, it’s clear the artistic perfumery segment is drawing a clientele who don’t follow the crowd. Read on for the Editor’s top picks along with encouraging statistics.

read more

BW Confidential posts an overview of Esxence plus trending brands visited

2024 . 03 . 21 selected by Editorial Board

Marketing

Fragrance lovers

TikTok’s potential U.S. ban stirs marketers, spurs contingency planning

Marketers are deep into contingency planning in the US as talks of banning the popular social platform are becoming more serious. With #perfumetok garnering over 300 million views per week, are content creators thinking about taking their short format videos elsewhere?

read more

What will happen to #perfumetok if the US bans TikTok?
Essencional - The Paper
Have you ever asked yourself what’s behind the world of artistic perfumery? We have collected numbers, conversations, and trends of a world that has always been fascinating and inspiring.

2024 . 03 . 21 selected by Editorial Board

Retail

Marketing

Fragrance lovers

Here's everything you need to know about Liberty's new luxury fragrance lounge

Leave it to Liberty of London to create an original space focused on fragrance. The private club-style environment welcomes customers who may find the fragrance department overwhelming and intimidating. A concierge team with diverse experience, such as mixology and hospitality, is at the ready for consultation and can even show you to a private suite for scent exploration.

read more

Liberty of London has created a club-like space for consumers to discover the joy of fragrance

2024 . 03 . 21 selected by Editorial Board

R&D

Olfactology

You can smell when someone's sick—here's how

Can our noses sniff out the signs of sickness and disease? Could a whiff of body odor alert us to early signs of a serious illness? It’s time to pay attention to our smell – and that of our loved ones – as it could send up a red flag. A series of ongoing tests to detect Parkinson’s is leading the way.

read more

The nose knows….and an acute sense of smell can detect illness